How Social Media Marketing Leads to Growth
Fundamentals of Social Media Marketing
With the presence of the internet it's important to understand how one is able to capitalize on engaging effectively with consumers. Social media has progressed to where "around seven-in-ten Americans use" it as a means of connecting to others, entertainment purposes, and discovering news and trends (pewresearch.org). Social media marketing is the utilization of these sites to promote your products and services, improving your brand awareness.
Social media marketing is multi-layered and applied through multiple forms, which is why it’s helpful to go through the ways it can be implemented. The best strategies are backed by researched and audience tested results, that of which will leave you with the knowledge of what and how to apply your methods. These applications range from posting ads, running contests, hosting live videos, and so much more.
What Social Media Marketing Achieves
A strong marketing campaign is what separates a struggling company from one of success. You increase brand awareness, build and establish a community, and stay present online. Hence why being reluctant with marketing expenses may do more harm than good in the long run. Having a social media presence attracts new customers while also maintaining your current client base. Through social engagement such as likes, shares, reposts, and saves, your brand awareness increases which lead to traffic directly to your site. Your social presence keeps the public up-to-date on your business, prices, and will keep your brand in mind when customers are looking for a specific product. If you fail to stay visible online, customers will take note of other brands and lose focus when it comes to purchasing the services you have to offer.
The Research and Depth of Social Media Marketing
Efficiently researching and testing your social media marketing strategies prior to campaigns is the best way to maximize traffic from advertisements. Businesses must identify that social media marketing is a complex process otherwise they may spend too much expenses on poor advertising. A strong SMM team run audience-targeted testings where they determine what audience to reach, where to reach them, and how to do so. The most popular sites involve Facebook, Instagram, and Twitter. In addition to determining a site, one must track their own followers and determine where their audience comes from. Age groups, location, interests, all of which are essential to develop curated campaigns. The frequency, retention, and engagement of customers and site visitors will be monitored and used in establishing ads.
A SMM team that utilizes these aspects will maintain a strong, relevant marketing campaign. Studying your sites traffic and customer data is what can allow a talented SMM team to create personally developed campaigns. If your marketing team understands what causes customers to purchase from you, they will target this audience and bring a high ROI from the expenses used on marketing.
Why SMM is Essential for Small Businesses
Your social media presence can determine the public’s outlook on your brand. If you run advertisements that demonstrate your business in a positive light, as well as maintain customer engagement, it will leave a strong impression on those online. When you think of brands, the first ones that come to mind are the ones your frequently see advertisements of.
This is no simple coincidence. Your online representation decides whether your brand comes to mind or not, and how likely new clients come across your company. “In 2020 the amount” spent on SMM “reached 40 billion U.S. dollars” and is exponentially increasing every year due to being a necessity in growth (statista.com). Not capitalizing on SMM causes undocumented damage to your brand by making it nonexistent to consumers online. Manage your presence on social media sites and develop how your brand is seen and interpreted by customers.
Learn how Arkane Solutions can manage your advertisement campaign and presence online
Working with the right team makes the difference in whether your SMM brings in new customers and maintains client retention. Through simple communication and personalized research, we are capable of handling and translating exactly what we do for your SMM campaign.
Sources:
https://www.pewresearch.org/internet/fact-sheet/social-media/
https://www.statista.com/statistics/736971/social-media-ad-spend-usa/#:~:text=Every%20year%20billions%20of%20dollars,and%20applications%20on%20social%20media.